{"id":565,"date":"2024-09-13T13:56:33","date_gmt":"2024-09-13T11:56:33","guid":{"rendered":"https:\/\/brandbook.enbra.cz\/?page_id=565"},"modified":"2026-03-19T15:20:55","modified_gmt":"2026-03-19T14:20:55","slug":"psani-znacky","status":"publish","type":"page","link":"https:\/\/brandbook.enbra.cz\/?page_id=565","title":{"rendered":"Psan\u00ed zna\u010dky"},"content":{"rendered":"\n<div class=\"wp-block-group uvodni-text\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column text is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\">Psan\u00ed zna\u010dky<\/h1>\n\n\n\n<p>Tato sekce definuje spr\u00e1vn\u00e9 pou\u017e\u00edv\u00e1n\u00ed n\u00e1zvu zna\u010dky ENBRA nap\u0159\u00ed\u010d v\u0161emi komunika\u010dn\u00edmi kan\u00e1ly. Jednotn\u00e9 a konzistentn\u00ed psan\u00ed n\u00e1zvu je kl\u00ed\u010dov\u00e9 pro budov\u00e1n\u00ed siln\u00e9, profesion\u00e1ln\u00ed a d\u016fv\u011bryhodn\u00e9 zna\u010dky.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/brandbook.enbra.cz\/wp-content\/uploads\/2026\/03\/TOV_SK.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Tone of voice (sk)<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/brandbook.enbra.cz\/wp-content\/uploads\/2026\/03\/TOV_PL.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">tone of voICE (pl)<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column tlacitko is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.enbra.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g id=\"SIPKA_PRAVA_IKONA\"><path id=\"Vector\" d=\"M12 21.25C17.1086 21.25 21.25 17.1086 21.25 12C21.25 6.89137 17.1086 2.75 12 2.75C6.89137 2.75 2.75 6.89137 2.75 12C2.75 17.1086 6.89137 21.25 12 21.25Z\" stroke=\"#00B45A\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><path id=\"Vector_2\" d=\"M7.5 12H15\" stroke=\"#00B45A\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><path id=\"Vector_3\" d=\"M12.5 8.5L15.645 11.645C15.84 11.84 15.84 12.155 15.645 12.35L12.5 15.495\" stroke=\"#00B45A\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><\/g><\/svg>Web enbra.cz<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group rychla-navigace is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading\"><button onclick=\"copyAnchor(this)\" data-tooltip=\"Kop\u00edrovat\" data-anchor=\"https:\/\/brandbook.enbra.cz\/?page_id=565#rychla-navigace\" aria-hidden=\"true\" class=\"tct-anchor tooltip\" id=\"rychla-navigace\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g id=\"LINK_IKONA\"><path id=\"Vector\" d=\"M9 7.25H7.5C4.875 7.25 2.75 9.375 2.75 12C2.75 14.625 4.875 16.75 7.5 16.75H9\" stroke=\"#99E1BD\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"\/><path id=\"Vector_2\" d=\"M15 7.25H16.5C19.125 7.25 21.25 9.375 21.25 12C21.25 14.625 19.125 16.75 16.5 16.75H15\" stroke=\"#99E1BD\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"\/><path id=\"Vector_3\" d=\"M7 12H17\" stroke=\"#99E1BD\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"\/><\/g><\/svg><\/button>Rychl\u00e1 navigace<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#zakladni-forma\">Z\u00e1kladn\u00ed forma<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#sklonovani\">Sklo\u0148ov\u00e1n\u00ed<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#priklady\">P\u0159\u00edklady<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"zakladni-forma\" class=\"wp-block-group text-dve-dlazdice-barvy anchor-link is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group text is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading\"><button onclick=\"copyAnchor(this)\" data-tooltip=\"Kop\u00edrovat\" data-anchor=\"https:\/\/brandbook.enbra.cz\/?page_id=565#zakladni-forma\" aria-hidden=\"true\" class=\"tct-anchor tooltip\" id=\"zakladni-forma\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g id=\"LINK_IKONA\"><path id=\"Vector\" d=\"M9 7.25H7.5C4.875 7.25 2.75 9.375 2.75 12C2.75 14.625 4.875 16.75 7.5 16.75H9\" stroke=\"#99E1BD\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"\/><path id=\"Vector_2\" d=\"M15 7.25H16.5C19.125 7.25 21.25 9.375 21.25 12C21.25 14.625 19.125 16.75 16.5 16.75H15\" stroke=\"#99E1BD\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"\/><path id=\"Vector_3\" d=\"M7 12H17\" stroke=\"#99E1BD\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"\/><\/g><\/svg><\/button>Z\u00e1kladn\u00ed forma:<\/h2>\n\n\n\n<p>V\u017edy a pouze: <strong>ENBRA<\/strong><\/p>\n\n\n\n<p>Nepou\u017e\u00edvat varianty jako Enbra, enbra, EN Bra apod.<\/p>\n\n\n\n<p>V\u0161echna p\u00edsmena VELK\u00c1<\/p>\n\n\n\n<p><strong>Bez mezer, poml\u010dek nebo zkratek<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group dlazdice-barvy is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group polozka is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading\"><button onclick=\"copyAnchor(this)\" data-tooltip=\"Kop\u00edrovat\" data-anchor=\"https:\/\/brandbook.enbra.cz\/?page_id=565#ano-pouzivat\" aria-hidden=\"true\" class=\"tct-anchor tooltip\" id=\"ano-pouzivat\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g id=\"LINK_IKONA\"><path id=\"Vector\" d=\"M9 7.25H7.5C4.875 7.25 2.75 9.375 2.75 12C2.75 14.625 4.875 16.75 7.5 16.75H9\" stroke=\"#99E1BD\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"\/><path id=\"Vector_2\" d=\"M15 7.25H16.5C19.125 7.25 21.25 9.375 21.25 12C21.25 14.625 19.125 16.75 16.5 16.75H15\" stroke=\"#99E1BD\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"\/><path id=\"Vector_3\" d=\"M7 12H17\" stroke=\"#99E1BD\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"\/><\/g><\/svg><\/button>ANO pou\u017e\u00edvat<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button yes\"><a class=\"wp-block-button__link wp-element-button\">ENBRA<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g id=\"SPRAVNE_IKONA\"><path id=\"Vector\" d=\"M12 21.25C17.1086 21.25 21.25 17.1086 21.25 12C21.25 6.89137 17.1086 2.75 12 2.75C6.89137 2.75 2.75 6.89137 2.75 12C2.75 17.1086 6.89137 21.25 12 21.25Z\" stroke=\"white\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path> <path id=\"Vector_2\" d=\"M16.7499 8.745L10.8549 14.64C10.6599 14.835 10.3449 14.835 10.1499 14.64L7.75488 12.245\" stroke=\"white\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path> <\/g> <\/svg><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group polozka is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading\"><button onclick=\"copyAnchor(this)\" data-tooltip=\"Kop\u00edrovat\" data-anchor=\"https:\/\/brandbook.enbra.cz\/?page_id=565#ne-nepouzivat\" aria-hidden=\"true\" class=\"tct-anchor tooltip\" id=\"ne-nepouzivat\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g id=\"LINK_IKONA\"><path id=\"Vector\" d=\"M9 7.25H7.5C4.875 7.25 2.75 9.375 2.75 12C2.75 14.625 4.875 16.75 7.5 16.75H9\" stroke=\"#99E1BD\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"\/><path id=\"Vector_2\" d=\"M15 7.25H16.5C19.125 7.25 21.25 9.375 21.25 12C21.25 14.625 19.125 16.75 16.5 16.75H15\" stroke=\"#99E1BD\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"\/><path id=\"Vector_3\" d=\"M7 12H17\" stroke=\"#99E1BD\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"\/><\/g><\/svg><\/button>NE nepou\u017e\u00edvat<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button no\"><a class=\"wp-block-button__link wp-element-button\"><strong>enbra<\/strong><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g id=\"Z\u00c3\u0081KAZ_IKONA\"> <path id=\"Vector_2\" d=\"M15.75 8.25L8.25 15.75\" stroke=\"white\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path> <path id=\"Vector_3\" d=\"M8.25 8.25L15.75 15.75\" stroke=\"white\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path> <\/g> <\/svg><\/a><\/div>\n\n\n\n<div class=\"wp-block-button no\"><a class=\"wp-block-button__link wp-element-button\"><path id=\"Vector\" d=\"M12 21.25C17.1086 21.25 21.25 17.1086 21.25 12C21.25 6.89137 17.1086 2.75 12 2.75C6.89137 2.75 2.75 6.89137 2.75 12C2.75 17.1086 6.89137 21.25 12 21.25Z\" stroke=\"white\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><em>enbra<\/em><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g id=\"Z\u00c3\u0081KAZ_IKONA\"> <path id=\"Vector_2\" d=\"M15.75 8.25L8.25 15.75\" stroke=\"white\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path> <path id=\"Vector_3\" d=\"M8.25 8.25L15.75 15.75\" stroke=\"white\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path> <\/g> <\/svg><\/a><\/div>\n\n\n\n<div class=\"wp-block-button no\"><a class=\"wp-block-button__link wp-element-button\">en brA<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g id=\"Z\u00c3\u0081KAZ_IKONA\"> <path id=\"Vector_2\" d=\"M15.75 8.25L8.25 15.75\" stroke=\"white\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path> <path id=\"Vector_3\" d=\"M8.25 8.25L15.75 15.75\" stroke=\"white\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path> <\/g> <\/svg><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"sklonovani\" class=\"wp-block-group text-dve-dlazdice-barvy anchor-link is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group text is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading\"><button onclick=\"copyAnchor(this)\" data-tooltip=\"Kop\u00edrovat\" data-anchor=\"https:\/\/brandbook.enbra.cz\/?page_id=565#sklonovani\" aria-hidden=\"true\" class=\"tct-anchor tooltip\" id=\"sklonovani\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g id=\"LINK_IKONA\"><path id=\"Vector\" d=\"M9 7.25H7.5C4.875 7.25 2.75 9.375 2.75 12C2.75 14.625 4.875 16.75 7.5 16.75H9\" stroke=\"#99E1BD\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"\/><path id=\"Vector_2\" d=\"M15 7.25H16.5C19.125 7.25 21.25 9.375 21.25 12C21.25 14.625 19.125 16.75 16.5 16.75H15\" stroke=\"#99E1BD\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"\/><path id=\"Vector_3\" d=\"M7 12H17\" stroke=\"#99E1BD\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"\/><\/g><\/svg><\/button><strong>Sklo\u0148ov\u00e1n\u00ed<\/strong>:<\/h2>\n\n\n\n<p>N\u00e1zev ENBRA se v \u010desk\u00e9m jazyce sklo\u0148uje podle vzoru \u201e\u017eena\u201c.<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color has-link-color wp-elements-d329fb5732cebf7b6e2b8594297dfc83\"><strong>Nevhodn\u00e9 tvary:&nbsp;<em>s ENBRou<\/em>,&nbsp;<em>bez ENBRA<\/em>,&nbsp;<em>o ENBRA<\/em>.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group text-vpravo is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<ul class=\"wp-block-list\">\n<li><strong>1. p\u00e1d: <strong>ENBRA<\/strong><\/strong>. ENBRA je \u010desk\u00e1 firma.<\/li>\n\n\n\n<li><strong><strong>2. p\u00e1d: <strong><strong>ENBRY<\/strong><\/strong><\/strong>. <\/strong>Sortiment ENBRY.<\/li>\n\n\n\n<li><strong><strong>3. p\u00e1d: <strong>ENB\u0158E<\/strong><\/strong>. <\/strong>D\u011bkujeme ENB\u0158E za podporu.<\/li>\n\n\n\n<li><strong><strong>4. p\u00e1d: <strong>ENBRU<\/strong><\/strong>. <\/strong>Nav\u0161tivte ENBRU na veletrhu.<\/li>\n\n\n\n<li><strong><strong>6. p\u00e1d: <strong>o ENB\u0158E<\/strong><\/strong>. <\/strong>Psali o ENB\u0158E v m\u00e9di\u00edch.<\/li>\n\n\n\n<li><strong><strong>7. p\u00e1d: s <strong>ENBROU<\/strong><\/strong>. <\/strong>Spolupracujeme s ENBROU.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div id=\"priklady\" class=\"wp-block-group text-dve-dlazdice-barvy anchor-link is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group text is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading\"><button onclick=\"copyAnchor(this)\" data-tooltip=\"Kop\u00edrovat\" data-anchor=\"https:\/\/brandbook.enbra.cz\/?page_id=565#spravne-a-nespravne-priklady\" aria-hidden=\"true\" class=\"tct-anchor tooltip\" id=\"spravne-a-nespravne-priklady\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g id=\"LINK_IKONA\"><path id=\"Vector\" d=\"M9 7.25H7.5C4.875 7.25 2.75 9.375 2.75 12C2.75 14.625 4.875 16.75 7.5 16.75H9\" stroke=\"#99E1BD\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"\/><path id=\"Vector_2\" d=\"M15 7.25H16.5C19.125 7.25 21.25 9.375 21.25 12C21.25 14.625 19.125 16.75 16.5 16.75H15\" stroke=\"#99E1BD\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"\/><path id=\"Vector_3\" d=\"M7 12H17\" stroke=\"#99E1BD\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"\/><\/g><\/svg><\/button><strong>Spr\u00e1vn\u00e9 a nespr\u00e1vn\u00e9 p\u0159\u00edklady<\/strong>:<\/h2>\n\n\n\n<p>Komunikace zna\u010dky ENBRA je odborn\u00e1, v\u011bcn\u00e1 a sebev\u011bdom\u00e1. Stav\u00ed na zku\u0161enostech, technick\u00e9 znalosti a dlouhodob\u00e9 stabilit\u011b spole\u010dnosti. Vyh\u00fdb\u00e1 se p\u0159ehnan\u00fdm superlativ\u016fm, lacin\u00fdm slogan\u016fm a neov\u011b\u0159en\u00fdm tvrzen\u00edm.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color has-link-color has-fixed-layout\"><tbody><tr><td><strong>Typ<\/strong> \u2139\ufe0f<\/td><td><strong>Spr\u00e1vn\u011b<\/strong> \u2705<\/td><td><strong>\u0160patn\u011b<\/strong> \u274c<\/td><\/tr><tr><td>firemn\u00ed popis<\/td><td><strong>ENBRA je \u010desk\u00e1 spole\u010dnost s v\u00edce ne\u017e 35letou tradic\u00ed v oblasti energetiky, m\u011b\u0159en\u00ed a vyt\u00e1p\u011bn\u00ed.<\/strong><\/td><td><em>ENBRA je \u0161pi\u010dkov\u00e1 firma, kter\u00e1 nem\u00e1 konkurenci.<\/em><\/td><\/tr><tr><td>marketing<\/td><td><strong>\u0158e\u0161en\u00ed ENBRA pom\u00e1haj\u00ed sni\u017eovat n\u00e1klady na energie a zvy\u0161ovat provozn\u00ed efektivitu.<\/strong><\/td><td><em>Nab\u00edz\u00edme revolu\u010dn\u00ed \u0159e\u0161en\u00ed, kter\u00e1 v\u00e1m u\u0161et\u0159\u00ed tis\u00edce bez pr\u00e1ce.<\/em><\/td><\/tr><tr><td>odborn\u00fd \u010dl\u00e1nek<\/td><td><strong>Modernizace zdroje tepla je dnes p\u0159edev\u0161\u00edm ot\u00e1zkou efektivity a dlouhodob\u00e9 stability provozu.<\/strong><\/td><td><em>Kdo dnes nem\u00e1 nov\u00e9 topen\u00ed, prod\u011bl\u00e1v\u00e1.<\/em><\/td><\/tr><tr><td>soci\u00e1ln\u00ed s\u00edt\u011b (LinkedIn)<\/td><td><strong>Roz\u00fa\u010dtov\u00e1n\u00ed je obdob\u00ed, kdy se z \u010d\u00edsel st\u00e1vaj\u00ed emoce. I proto klademe d\u016fraz na p\u0159esnost a transparentnost.<\/strong><\/td><td><em>Roz\u00fa\u010dtov\u00e1n\u00ed je peklo, ale my to zvl\u00e1d\u00e1me \ud83d\ude05\ud83d\udd25<\/em><\/td><\/tr><tr><td>soci\u00e1ln\u00ed s\u00edt\u011b (Facebook)<\/td><td><strong>Kotel obvykle odejde v nejm\u00e9n\u011b vhodn\u00fd moment. Proto je d\u016fle\u017eit\u00e9 m\u00edt servis, na kter\u00fd se m\u016f\u017eete spolehnout.<\/strong><\/td><td><em>Kotel v\u00e1m ur\u010dit\u011b brzy klekne. Rad\u011bji volejte hned!<\/em><\/td><\/tr><tr><td>reakce na koment\u00e1\u0159e<\/td><td><strong>D\u011bkujeme za v\u00e1\u0161 n\u00e1zor. V praxi z\u00e1le\u017e\u00ed na konkr\u00e9tn\u00edm typu objektu a nastaven\u00ed syst\u00e9mu. R\u00e1di vysv\u011btl\u00edme podrobnosti.<\/strong><\/td><td>To nen\u00ed pravda. Nem\u00e1te spr\u00e1vn\u00e9 informace.<\/td><\/tr><tr><td>PR komunikace<\/td><td><strong>ENBRA dlouhodob\u011b investuje do rozvoje technick\u00e9ho know-how a servisn\u00edho z\u00e1zem\u00ed.<\/strong><\/td><td><em>ENBRA m\u011bn\u00ed pravidla hry na trhu.<\/em><\/td><\/tr><tr><td>intern\u00ed komunikace<\/td><td><strong>V ENB\u0158E si zakl\u00e1d\u00e1me na odbornosti, spolupr\u00e1ci a odpov\u011bdnosti v\u016f\u010di klient\u016fm i zam\u011bstnanc\u016fm<\/strong>. <strong>ENBRA jsem my v\u0161ichni. <\/strong><\/td><td><em>V ENB\u0158E jsme jedna velk\u00e1 rodina. <\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group strankovac is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/brandbook.enbra.cz\/fotografie\/\"><svg width=\"25\" height=\"24\" viewbox=\"0 0 25 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g id=\"SIPKA_LEVA_IKONA\"><\/g><path id=\"Vector\" d=\"M12.5 21.25C17.6086 21.25 21.75 17.1086 21.75 12C21.75 6.89137 17.6086 2.75 12.5 2.75C7.39137 2.75 3.25 6.89137 3.25 12C3.25 17.1086 7.39137 21.25 12.5 21.25Z\" stroke=\"#00B45A\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><path id=\"Vector_2\" d=\"M17 12H9.5\" stroke=\"#00B45A\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><path id=\"Vector_3\" d=\"M12 15.4999L8.85499 12.3549C8.65999 12.1599 8.65999 11.8449 8.85499 11.6499L12 8.50488\" stroke=\"#00B45A\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><\/svg>Zp\u011bt na: fotografie<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/dokumenty\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g id=\"SIPKA_PRAVA_IKONA\"><path id=\"Vector\" d=\"M12 21.25C17.1086 21.25 21.25 17.1086 21.25 12C21.25 6.89137 17.1086 2.75 12 2.75C6.89137 2.75 2.75 6.89137 2.75 12C2.75 17.1086 6.89137 21.25 12 21.25Z\" stroke=\"#00B45A\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><path id=\"Vector_2\" d=\"M7.5 12H15\" stroke=\"#00B45A\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><path id=\"Vector_3\" d=\"M12.5 8.5L15.645 11.645C15.84 11.84 15.84 12.155 15.645 12.35L12.5 15.495\" stroke=\"#00B45A\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><\/g><\/svg>Zjistit v\u00edce o: Dokumenty<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Psan\u00ed zna\u010dky Tato sekce definuje spr\u00e1vn\u00e9 pou\u017e\u00edv\u00e1n\u00ed n\u00e1zvu zna\u010dky ENBRA nap\u0159\u00ed\u010d v\u0161emi komunika\u010dn\u00edmi kan\u00e1ly. Jednotn\u00e9 a konzistentn\u00ed psan\u00ed n\u00e1zvu je kl\u00ed\u010dov\u00e9 pro budov\u00e1n\u00ed siln\u00e9, profesion\u00e1ln\u00ed a d\u016fv\u011bryhodn\u00e9 zna\u010dky. Rychl\u00e1 navigace Z\u00e1kladn\u00ed forma: V\u017edy a pouze: ENBRA Nepou\u017e\u00edvat varianty jako Enbra, enbra, EN Bra apod. V\u0161echna p\u00edsmena VELK\u00c1 Bez mezer, poml\u010dek nebo zkratek ANO pou\u017e\u00edvat NE [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-565","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/brandbook.enbra.cz\/index.php?rest_route=\/wp\/v2\/pages\/565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandbook.enbra.cz\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandbook.enbra.cz\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandbook.enbra.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandbook.enbra.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=565"}],"version-history":[{"count":51,"href":"https:\/\/brandbook.enbra.cz\/index.php?rest_route=\/wp\/v2\/pages\/565\/revisions"}],"predecessor-version":[{"id":1105,"href":"https:\/\/brandbook.enbra.cz\/index.php?rest_route=\/wp\/v2\/pages\/565\/revisions\/1105"}],"wp:attachment":[{"href":"https:\/\/brandbook.enbra.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}